Early versions of the Nano were manufactured in collaborated with Kevlar, or built to withstand fraying from ropes.įrom burpees to sprints to HIIT workouts, the new #NanoX conquers it all. When Reebok became the official provider of licensed CrossFit footwear back in 2011, amidst a national (and global, really) fervor for WODs and AMRAPs and EMOMs - the community has always loved its acronyms - it rode that wave and rode it well. They course-correct, keeping the things that work throughout the years, while searching for ways to stay fresh. Great series, be they video games or gym shoes, stick around because they listen to the people who buy and use them. I found myself thinking about the iconic soccer video game recently, however randomly, while lacing up a pair of the Nano X, the latest iteration of Reebok’s flagship training shoe, and the culmination of 10 years of innovation, tinkering and retooling. For EA Sports, that meant smarter AI, a social-oriented leveling system, new methods for playing defense. By evolving to meet their nitpicks and desires. In short: by listening to feedback from customers.
Everyone loved FIFA 11, for example, but aside from updated rosters and slightly more realistic shots of cheering or jeering fans, how could FIFA 12 hope to improve improve on previous accolades and impress new gamers? Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.ĮA Sports’s FIFA went through a little run in the early 2010s where it was difficult to imagine any new iteration of the game improving much on the year before.